newspaper & magazine Leadership

News Story Curation • Feature Story Curation • New Magazine Development • Publication Revitalization
Nicole Trigg was my direct supervisor for nearly four years at the Columbia Valley Pioneer. She consistently displayed an outstanding ability to juggle multiple projects on tight deadlines, in demanding and frequently stressful circumstances, all to a remarkable level of excellence. A key part of Nicole’s success during this period (and throughout the four years I worked for her) was her incisive human resource and staff management. Faced with considerable staffing constraints, Nicole came up with innovative solutions. She brought out the best in those she managed — on multiple occasions she coached staff to significantly better performances, redeployed them to different tasks better suited to their skills, and smoothly mitigated potential conflicts. Nicole was particularly good at helping her staff achieve a reasonable work-life balance in an industry notoriously bad in this regard, resulting in better staff retention, and a workplace that was far happier and much more motivated than average.

Steve Hubrecht, M.J., Senior Reporter

news Story Curation

Monitored news cycles to identify relevant and timely stories, curating critical information and resources for reporters, for acclaimed Invermere Valley Echo and Columbia Valley Pioneer weekly newspapers. Provided editorial direction, ensuring accuracy, clarity, and alignment with audience interests and the publication's voice while meeting tight deadlines for high-impact, current event coverage. Stories were frequently republished by other titles in the extensive Black Press network across southeastern B.C.
Invermere Valley Echo: Editor 2012-2017
I led the re-design of the Invermere Valley Echo in 2014.
Columbia Valley Pioneer: Editor 2013-2017

Feature Story Curation

Led the editorial direction for long-form, feature stories that delved into trends, human interest, and thought-provoking narratives. Worked closely with reporters, freelance writers and contributors to develop story ideas, provide background information, and ensure the articles resonated with the audience while aligning with editorial goals.
Panorama A-frame roofer came to valley via daring escape from former Yugoslavia by James Rose, Columbia Valley Pioneer, Feb 3 2017
Bugaboo Spire re-enactment captures the legend by Eric Elliott, Columbia Valley Pioneer, Aug 5 2016
The man and the history behind the failed canal by Dorothy Isted, Columbia Valley Pioneer, Dec 25 2015

NEW Magazine Development

Conceived, developed, and launched new annual magazines that ran for multiple years. Provided editorial direction, content strategy, and creative vision to establish and sustain each publication. Below are selected editions from three different series as examples.
Vitality: (Launched in 2016, ran for 4 years) – Editor & Creative Director 2016-2017
The Valley Beat: (Launched in 2013, ran for 6 years) – Editor & Creative Director 2013-2017
Let's Eat: (Launched in 2017, ran for 3 years) – Editor & Creative Director 2017

Publication Revitalization

Led editorial and creative direction for established magazines and publications, overseeing major redesigns to enhance content, visual appeal, and audience engagement. Spearheaded improvements in storytelling, layout, and brand identity to modernize and strengthen each publication. Below are three selected editions as examples.
Columbia Valley Weddings Magazine: (Launched redesign in 2013, ran for 6 years) – Editor & Creative Director 2013-2017
Columbia Valley Homes & Lifestyle Magazine: (Led editorial and visual refresh in 2013, ran for 7 years) – Editor & Creative Director 2013-2017
Radium Hot Springs Magazine: (Led editorial and visual refresh in 2013) – Editor & Creative Director 2013-2014 & 2016
Address
PO Box 761 Radium Hot Springs BC Canada V0A 1M0
contact me
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nicole@netwaves.ca
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NETWAVES combines my initials (Nicole Erika Trigg) and "waves," symbolizing the flow of communication that informs, inspires, and connects.
netwaves

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